In recent years exchange traded funds (ETF's) have become the talk of the town. I have recently ventured into the world of ETF's and have been quite impressed with them.

An ETF is similar to a mutual fund with the exception that it is traded like a stock. The nice thing about ETF's compared to mutual funds is the initial cost. Most quality mutual funds will require a $3,000.00 initial deposit; while ETF's can be started for as little as $500.00. ETF's usually track a specific sector or index, and new ones are being created all the time.

The advantages of ETF's are their cost, liquidity, and the ability to give investors instant diversification. It is much easier to buy an ETF than to buy a basket of stocks on your own.

Some argue that the disadvantage of ETF's is that they are relatively new and do not have a long enough track record. However, I think ETF's have been around long enough now that investors who take their time can build a very solid portfolio consisting of ETF's.

If I was given the chance to start over again, I would definitely purchase ETF's before I started to invest in individual stocks. Investing in individual stocks for a person that is completely new to the market is simply not the way to go in my opinion. There is so much to know and learn about investing in individual stocks that make it almost impossible for a new investor to be successful. Therefore, I think the best advice for a person new to the markets is definitely to start with ETF's or at least a mutual fund.

Remember there are sharks out there on Wall Street looking to take the money out of the hands of the small individual investor. However, if you keep your investment portfolio well-diversified it is harder for them to manipulate the markets as a whole as opposed to one individual stock.